MADMIA is a playfully crazy, vividly colourful and unique sock company who specialise in inimitable knee-high socks and accessories. MADMIA has created a revelatory fashion movement among young — and young at heart — consumers, thanks to their dopamine-inducing designs. Cleverly intersecting the fashion and collectables markets, socks are far from simple with the style-it-yourself designs made to be mixed and mismatched.